The Built Authority System

Become the Known & Trusted Authority in Your Market

Define Your Authority

Your experience and thinking becomes clear, defined, and monetizable in 30 days.

HOW IT WORKS:
One-day intensive in Houston
Experience audit clarifies your thinking
Insight inventory and narrative discovery
30 days of support and optimization
WHAT YOU GET:
Defined perspective: what you're known for
Structured frameworks, models and methods
A book outline that anchors how you think
Start monetizing your authority in 30 days
Learn More

Build Your Authority

You become known and trusted for how you think in 6 months.

HOW IT WORKS:
Recording sessions capture your thinking
Design team crafts visual branding systems
Writing team refines your ideas and voice
WHAT YOU GET:
A published book that express your thinking
A library of content that expands your visibility
A system to consistently share how you think
Learn More

Monetize Your Authority

Your thinking creates opportunity and revenue in 6 months.

HOW IT WORKS:
Keynote development
Workshop curriculum design
Monthly guidance and support
WHAT YOU GET:
Paid speaking opportunities
A monetizable workshop
Integrated advisory
Learn More

"This process is fire. It’s been incredibly powerful for me and our business. JR is the best interviewer out there."

Chris WalkerFounder, Encoded

"This has been the easiest  collaborative environment that I've ever existed in. I feel completely comfortable."

Jeremy MacliverEOS Implementor

"JR has an amazing presence. So many people have a barrier between them, and he was right there with me."

Shannon WallerStrategic Coach
Timeline

Build Your Authority
In Twelve Months

Month 1

Define Your Authority

Defined Perspective

Clarify what you become known and trusted for during a one-day intensive in Houston.

Intellectual Property

Turn your past experience into structured frameworks, models, and methods that become the foundation for your book.

Revenue Generation

Through ongoing guidance and optimization you create new opportunities to monetize your authority in 30 days.

Months 2–6

Build Your Authority

Published Book

We turn podcast conversations into a published manuscript with professional editing, interior layout, and cover design.

Content Library

A library of recorded video and audio content expands your visibility, positioning you as the known and trusted authority for your thinking.

Authority Amplifier

A communication system to ensure your thinking is consistently seen and understood in the market.

Months 7–12

Monetize Your Authority

Keynote Development

Develop your signature keynote outline so you can clearly communicate your ideas and get paid to share them.

Workshop Design

Turn your thinking and intellectual property into a workshop that creates revenue and deepens client engagement.

Integrated Advisory

Attract paid speaking and advisory opportunities by being known and trusted for how you think.

30 days
Months 1–6
Months 7–12
Be the Built Authority in Your Market

Investment

Become known, trusted, and paid for how you think by turning your
experience into IP that creates opportunity and revenue.

Phase 1: Define Your Authority

30-day engagement
$15,000
One-day intensive in Houston
Defined perspective: what you're known for
Structured frameworks, models, & methods
A book outline that anchors how you think
Start monetizing your authority in 30 days
Get Started
Trusted by 11,000+

Become the Built Authority.

Subscribe and listen to JR Lay as he shows you how to be known, trusted, and paid for how you think.