Phase 1: Define Your Authority

Clarify what you're known and trusted for.

The founders We Work With Don't lack experience.

You have 10+ years of experience, but it’s not clearly articulated, differentiated, or understood. Turn your experience into clear thinking and a defined perspective that your market understands and trusts.

HOW IT WORKS
Week 1: Extract (90-minute remote session)
Week 2: Clarify (One-day intensive in Houston)
Week 3: Structure (90-minute remote session)
Week 4: Position (90-minute remote session)
WHAT YOU GET
Your unique perspective: what you're known for
Structured frameworks, models and methods
A book outline that anchors how you think
Start monetizing your authority in 30 days
Phase One

Timeline: 30 Days

week 1

Extract

Review your past experiences to surface the patterns, decisions, and beliefs that have shaped how you think.

Authority Analysis
Experience Audit
Insight Inventory
week 2

Clarify

Unlock the stories behind your experience and distill them into a clear, differentiated perspective.

Narrative Extraction
Perspective Framing
Pattern Matching
week 3

Structure

Organize your thinking into IP assets (frameworks, models, and methodologies) that can be applied by others.

Defined Positioning
IP Development
Visualized Assets
week 4

Position

Refine and articulate your thinking so you become known and trusted for how you think in your market.

Message clarity
Book Outline
Monetization Map
week 1
week 2
week 3
week 4
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Become the Built Authority.

Subscribe and listen to JR Lay as he shows you how to be known, trusted, and paid for how you think.