The Level Up Business OS™

How do you ensure the content is accurate and aligned with my brand and voice?

We don’t guess. We listen—closely.

Our process starts by capturing your unique perspective through strategic interviews and coaching sessions.

From there, every piece of content we create is aligned to your voice, values, and vision.

✅ You review and approve core messaging before anything goes live.
✅ We use your exact words and stories to build trust and authenticity.
✅ Our editorial team of human experts cross-checks facts, tone, and brand consistency.

You stay in control.

We help you sound like the most polished, powerful version of yourself—without losing the heart behind your message.

Will I have to type and write my own book?

No…and that’s the beauty of our process.

You don’t have to write a single word.

Through guided video interviews, we capture your insights, stories, and unique perspective. Then our expert editorial team transforms those recordings into a professionally written manuscript that sounds like you — only more refined.

You speak. We do the heavy lifting.

How many pages will my book be?

Most books we produce fall between 90-120 pages, which typically equals 15,000 - 20,000 words. This is length is ideal for publishing one book per quarter. The final length depends on the depth of your content and how your story unfolds.

We focus on creating a strategic, readable book that delivers value fast — not a bloated doorstop that no one finishes. In today’s attention economy, a 60 minute read is the sweet spot for business thought leadership: long enough to build authority, short enough to be consumed in one sitting or over a weekend.

Think: Clear, compelling, and conversion-ready copy that open doors, build trust, and drive action.

What do I do with all the video content I get from the recording sessions?

You get a long-form video library which becomes a goldmine of content you can turn into:

✅ Social media posts
✅ Podcast clips
✅ Newsletter articles
✅ Email nurture sequences
✅ Keynotes and workshops
✅ Online courses
✅ Client onboarding assets

How do you use AI in your process?

We use AI to accelerate, not replace, your voice.

Our process is rooted in real conversations and authentic insights. We start by unlocking your unique wisdom through recorded strategy and interview sessions.

Then we use AI to organize, summarize, and streamline that raw material into usable drafts — saving you hours of effort.

From there, a team of human experts shape, edit, and optimize every word, sentence, and paragraph to reflect your voice, message, and strategy.

Yes, AI helps us move faster.

But it’s your perspective, your process, and your positioning that drives the outcome.

Think of it like this: You bring the wisdom. We use AI to help you accelerate how you amplify it.

Can you make my book a bestseller?

We can’t guarantee bestseller status — and you should be wary of anyone who does.

The dirty publishing secret is there are some authors who buy their way to bestseller status.

Instead, we give you a proven best-seller launch strategy, including category research, positioning, and coordinated marketing. This gives you an opportunity to hit bestseller status in one or more categories on Amazon.

More importantly, we help you use your book to drive real business results — like leads, sales, and speaking opportunities.

What if I’m not happy with the progress? Do you offer a guarantee?

Yes—we stand by our work with a simple, no-risk guarantee.

Creating a book from your video content is a collaborative, creative process. And while we believe progress beats perfection, we also know that momentum only matters if it feels meaningful to you.

If at any point you’re not satisfied with the progress you’re making, you can request a 100% refund for the phase of the program you’re in—no fine print, no hard feelings.

We’re here to help you move forward with clarity and confidence. If that’s not happening, you shouldn’t have to pay for it.

It’s that simple.

Will I still own my intellectual property if I work with you?

100%. You retain full ownership of your intellectual property.

Unlike traditional publishers—who often require you to give up rights, limit how you use your content, and take a large share of profits—we take a different approach.

With the Level Up Business OS:

✅ You own your book, your brand, and your story.
✅ You control where and how it’s shared.
✅ You keep 100% of the profits from every book sale, keynote, workshop, product, etc.

We don’t take royalties or limit how you use your ideas. This is your wisdom—we just help you unlock it, publish it, and monetize it.

Who will I be working with on your team?

JR Lay, Founder and CEO, kicks things off by guiding you through the Unique Wisdom Workshop. From there, he facilitates your remote video recording sessions to help you unlock your Unique Wisdom.

Next, Audrey Cannata, Operations Lead, keeps things moving forward by turning your video content into a published book, collaborating with you every step of the way to preserve your unique tone, voice, and message.

From there, both JR and Audrey continue to provide ongoing coaching and accountability as you monetize your Unique Wisdom.