Am I a good fit for the Level Up Business OS?

The Level Up Business OS is designed for visionary entrepreneurs who’ve already built a solid business. They are now ready to take their business to the next level by transforming their past experiences into future IP that elevates their influence and increases their revenue.

You're likely a good fit if:

✅ You’re an expert in your space, but your brand feels commoditized
✅ You’re tired of chasing leads and are ready to start attracting the right ones
✅ You’re short on time, but rich in wisdom, experience, and untapped IP
✅ You want to make a bigger impact by sharing what you know
✅ You have cashflow confidence and an abundance mindset
✅ You are committed to investing in your future growth

We create the greatest value by collaborating with visionary entrepreneurs who are:

✅ Financial advisors and wealth managers
✅ Fintech and SaaS founders
✅ Marketing agency CEOs
✅ Consultants, advisors, and coaches

Our clients have founded service-based businesses where experience, trust, and connection are core to prospect and client relationships.

How do I know it’s time for me to reach out to Level Up Business for help?

You’ve already built a great business and are ready to take it to the next level by turning your ideas and IP into influence and income.

The problem is you are:

✅ Tired of fighting to stand out and trying to differentiate your brand.

✅ Struggling to connect with and have meaningful conversations with prospects.

✅ Short on time but rich with insights and IP.

✅ Too busy to create content that shares your unique perspective.

✅ Committed to sharing your wisdom to help others level up but you don’t know how.

✅ Thinking self-limiting beliefs might be holding you back from hitting record or publish.

What do other entrepreneurs value most when they work with you?

⏱️ Time: Entrepreneurs appreciate that we make the most of their time. We unlock and capture their insights and IP through guided video sessions. They never have to worry about endless writing or overthinking. You show up. We do the heavy lifting.

🤝 Trust: Entrepreneurs trust us to protect and amplify their voice. Your ideas and IP stay yours. We’re here to help you clarify and communicate them with confidence and integrity—not change them.

🔍 Transparency: You’ll always know where we’re going, how we’ll get there, and what to expect next. We work in full transparency with a clear process, pricing, and progress you can see.

Do I need a big audience to make this work?

If you already have a big audience, we’ll help you turn that attention into action. But if you’re still growing your audience, we’ll help you build the right one—with a message that connects and a strategy that converts.

Not at all.

Because here’s the truth: big doesn’t always mean better.

In fact, a smaller, more engaged community can drive more impact, more influence, and more income than a large audience that’s just scrolling by.

We focus on helping you build connection—not just visibility. That’s what turns your ideas and IP into real business growth.

How do you ensure the content is accurate and aligned with my brand and voice?

We don’t guess. We listen—closely.

Our process starts by capturing your unique perspective through strategic interviews and coaching sessions.

From there, every piece of content we create is aligned to your voice, values, and vision.

✅ You review and approve core messaging before anything goes live.
✅ We use your exact words and stories to build trust and authenticity.
✅ Our editorial team of human experts cross-checks facts, tone, and brand consistency.

You stay in control.

We help you sound like the most polished, powerful version of yourself—without losing the heart behind your message.

What if I just want help getting started unlocking and capturing my unique perspective?

You don’t have to commit to the entire process to get started.

Step 1: Unlock is the starting point of the Level Up Business OS and designed specifically to help you clarify and capture what makes your perspective truly valuable.

In just 30 days we help you:

✅ Get clear on your brand’s positioning and differentiation
✅ Unlock the stories, insights, and expertise buried in your lived, learned, and shared experience
✅ Capture it all on video and turn it into a strategic content foundation

It’s the fastest way to take what’s in your head and transform it into something tangible you can use and share with confidence.

There is no pressure to move forward until you’re ready. Just clarity, momentum, and a system to build from.

What if I've already written content or started writing a draft of the book myself?

That’s great—you’re already ahead of the game.

Whether you’ve outlined a few chapters, written blog posts, or started a draft that’s been sitting for months, you’ve got valuable momentum we can work with.

We’ll review what you’ve created together and decide whether to build on it or start fresh with more clarity, focus, and speed.

Either way, we’ll make sure your best ideas don’t go to waste so that your book becomes a strategic asset to drive real growth.

What if I've already published a book and just need help with Step 3 to monetize it?

If you’ve already written and published your book—congratulations. You’ve done the hard work of turning your ideas into a tangible asset.

Now it’s time to make it work for you.

We can jump in at Step 3 to help you build a clear strategy to monetize your book, amplify your message, and turn readers into revenue through speaking, workshops, courses, and more.

Let’s talk and see how we can accelerate the progress you’ve already made while elevating your brand’s influence in the process.

Will I still own my intellectual property if I work with you?

100%. You retain full ownership of your intellectual property.

Unlike traditional publishers—who often require you to give up rights, limit how you use your content, and take a large share of profits—we take a different approach.

With the Level Up Business OS:

✅ You own your book, your brand, and your story.
✅ You control where and how it’s shared.
✅ You keep 100% of the profits from every book sale, keynote, workshop, product, etc.

We don’t take royalties or limit how you use your ideas. This is your wisdom—we just help you unlock it, publish it, and monetize it.

What do I get with each step of the Level Up Business OS?

Step 1: Unlock - $9,995

You talk. We capture, organize, and distill your Unique Wisdom.

What’s included:

✅ 12 guided video recording sessions
✅ Foundational long-form video library
✅ Strategic plan to clarify your unique method and positioning

Step 2: Publish - $30,000

You build instant credibility to connect with ideal prospects.

What’s included:

✅ Professional manuscript development from your recorded content
✅ Expert editing, layout, and cover-to-cover design
✅ Global publishing via Amazon and IngramSpark
✅ Best-seller launch strategy and coaching

Step 3: Publish - $20,000

You amplify content and build a community that converts leads to increase your revenue.

What’s included:

✅ Weekly LinkedIn + newsletter content
✅ Signature keynote, presentation and workshop guidance
✅ Strategy to book keynotes, host workshops, and launch digital products
✅ Weekly coaching and accountability

Will I have to type and write my own book?

No…and that’s the beauty of our process.

You don’t have to write a single word.

Through 12 guided video interviews, we capture your insights, stories, and unique perspective. Then our expert editorial team transforms those recordings into a professionally written manuscript that sounds like you — only more refined.

You speak. We do the heavy lifting.

How many pages will my book be?

Most books we produce fall between 125–175 pages, which typically equals 25,000 to 40,000 words. The final length depends on the depth of your content and how your story unfolds.

We focus on creating a strategic, readable book that delivers value fast — not a bloated doorstop that no one finishes. In today’s attention economy, a 2–3 hour read is the sweet spot for business thought leadership: long enough to build authority, short enough to be consumed in one sitting or over a weekend.

Think: Clear, compelling, and conversion-ready copy that open doors, build trust, and drive action.

What do I do with all the video content I get from the recording sessions?

You get a long-form video library which becomes a goldmine of content you can turn into:

✅ Social media posts
✅ Podcast clips
✅ Newsletter articles
✅ Email nurture sequences
✅ Keynotes and workshops
✅ Online courses
✅ Client onboarding assets

How long will it take to publish my book?

The Level Up Business OS is designed to help you publish your book in 90 days when you commit to stay on schedule. From there, you amplify your book and video content to build a community that converts leads into revenue.

Can you make my book a bestseller?

We can’t guarantee bestseller status — and you should be wary of anyone who does.

The dirty publishing secret is there are some authors who buy their way to bestseller status.

Instead, we give you a proven best-seller launch strategy, including category research, positioning, and coordinated marketing. This gives you an opportunity to hit bestseller status in one or more categories on Amazon.

More importantly, we help you use your book to drive real business results — like leads, sales, and speaking opportunities.

Where can I sell my book?

Your book will be sold and distributed through:

✅ Directly via Shopify - this is the best way to get prospect data from book buyers
✅ Amazon
✅ Barnes and Nobles
✅ Ingram Spark
✅ BookBaby

How much do you think I can make off of books sales?

It depends—but here’s the truth most won’t tell you:

Book sales aren’t where the largest revenue is generated.

Most entrepreneurs don’t get rich from book royalties alone. Even bestsellers typically generate $3–$10 per copy sold. So while it’s possible to earn a few thousand—or even tens of thousands—off sales, the real power of a book isn’t in selling copies.

The real revenue comes from what the book sells for you.

✅ New clients who trust your expertise before the first call
✅ Keynotes, workshops, and consulting gigs at higher fees
✅ Courses and digital products built on your IP
✅ Media coverage and podcast invitations that amplify your influence
✅ Referral momentum because your book is a leave-behind sales tool

We help you build a book that generates leads, conversations, and clients—not just book sales.

That’s how you turn your wisdom into revenue.

What if I’m not happy with the progress? Do you offer a guarantee?

Yes—we stand by our work with a simple, no-risk guarantee.

Creating a book from your video content is a collaborative, creative process. And while we believe progress beats perfection, we also know that momentum only matters if it feels meaningful to you.

If at any point you’re not satisfied with the progress you’re making, you can request a 100% refund for the phase of the program you’re in—no fine print, no hard feelings.

We’re here to help you move forward with clarity and confidence. If that’s not happening, you shouldn’t have to pay for it.

It’s that simple.

How do you use AI in your process?

We use AI to accelerate, not replace, your voice.

Our process is rooted in real conversations and authentic insights. We start by unlocking your unique wisdom through recorded strategy and interview sessions.

Then we use AI to organize, summarize, and streamline that raw material into usable drafts — saving you hours of effort.

From there, a team of human experts shape, edit, and optimize every word, sentence, and paragraph to reflect your voice, message, and strategy.

Yes, AI helps us move faster.

But it’s your perspective, your process, and your positioning that drives the outcome.

Think of it like this: You bring the wisdom. We use AI to help you accelerate how you amplify it.

Could I just get AI to do this for me instead?

It might be cheaper and save you dollars.

But it may not save you time. In fact, it might cost you more time while finding the quality, accuracy, and tone is lacking.

For sure AI can generate words.

What it can’t do is distill your lived experience, capture your voice, and craft a story and message that truly reflects your perspective, method, and values.

This is the difference between content and wisdom with a soul.

Our process doesn’t just create a book or video content. It helps you unlock, clarify, and capture your unique perspective and process that elevates your positioning so you build trust, authority, and income over the long term.

In short, AI can imitate. But we help you differentiate. And if you’re serious about growing your business and brand, you know the difference matters.

Will my book and content sound like AI wrote it?

Not a chance. Your voice is too valuable to fake.

Everything we create is grounded in your lived, learned, and shared experiences. We use your words — captured during our recorded sessions — as the foundation.

Then, while AI helps with structure and speed, a real human editor ensures your voice and tone come through clearly.

The result?

Content that sounds like you on your best day — not like a robot trying to be clever.

This isn’t artificial intelligence.

It’s Authentic Intelligence™ powered by your perspective, guided by our process.

Who will I be working with on your team?

JR Lay, Founder and CEO, kicks things off by guiding you through the Unique Wisdom Workshop. From there, he facilitates your remote video recording sessions to help you unlock your Unique Wisdom.

Next, Audrey Cannata, Operations Lead, keeps things moving forward by turning your video content into a published book, collaborating with you every step of the way to preserve your unique tone, voice, and message.

From there, both JR and Audrey continue to provide ongoing coaching and accountability as you monetize your Unique Wisdom.

Is Level Up Business a vanity publisher?

No. Level Up Business is not a vanity publisher.

Vanity publishers make their money by charging authors to print books—often without strategy, quality control, or a focus on results. They’ll take your manuscript, slap a cover on it, and ship it to Amazon… but they rarely help you position, publish, or profit from it.

Level Up Business is a strategic publishing partner for visionary entrepreneurs who want to turn their insights and IP into influence and income.

✅ We extract your unique wisdom through guided video interviews.

✅ We develop your book with expert editors, designers, and publishing pros.

✅ We help you launch and monetize your book through speaking, workshops, and content.

You maintain 100% ownership of your IP, your royalties, and your revenue. We don’t take a cut.

This isn’t about vanity. It’s about visibility, value, and velocity.

We don’t just help you publish a book.

We help you build a brand that elevates your influence and grows your business.

How are you different from an online program that shows me how to write a book?

Most online programs teach you how to write a book—step by step, on your own.

That might work if writing is your passion, you’ve got time to spare, and you're fine figuring it out as you go.

But if you’re a busy entrepreneur with a business to run and a message that matters, that model often leads to stalled momentum, half-finished drafts, and frustration.

The Level Up Business OS is not a course. It’s a done-with-you system that helps you turn your existing ideas, expertise, and content into a powerful book without taking time away from what you do best.

We help you build authority, attract better-fit clients, and grow your revenue while protecting your time, your energy, and your vision.

How are you different from what other marketing agencies do for me?

Most marketing agencies create content for you—blogs, emails, videos, and maybe even a strategy deck.

But content alone isn’t enough. Especially now. In the Age of AI, commoditized content is everywhere. That’s why it’s getting harder to stand out.

There is an even better way forward.

Instead of creating generic content, we co-build a revenue engine with you that’s fueled by your unique story, your lived experience, and the wisdom only you can share.

This isn’t about adding more noise. It’s about creating clarity, connection, and consistency—so your brand becomes a magnet for the right prospects, and your marketing actually drives growth.

We don’t just hand you content. We help you turn your authentic intelligence into influence and your influence into income.

How are you different from what other ghostwriters can do for me?

Most ghostwriters can help you write a great-sounding book. But they won’t help you multiply your time.

That’s because not only does the Level Up Business OS provide you with a manuscript, you also get a foundation library of video content.

Furthermore, after the manuscript is done, you’re likely on your own. No clear plan to launch it. No system to monetize it. No strategy to turn it into real business growth.

That’s how a book becomes a really expensive business card.

The Level Up Business OS goes way beyond ghostwriting. We help you unlock, capture, and monetize your Unique Wisdom by turning it into a book that builds influence, drives demand, and fuels long-term revenue.

You won’t just publish a book.

You’ll build a thought leadership platform that grows your business—before, during, and long after launch.

How are you different from other book publishing firms can do for me?

With traditional publishing, you often give up control—your rights, your data, even your profit.

With self-publishing, you keep control—but end up sacrificing time, quality, and expert guidance as you try to figure it all out on your own.

The Level Up Business OS gives you the best of both worlds—without the trade-offs.

You keep 100% of:

✅ Your IP: Your book = Your Insights + Your Brand + Your Voice

✅ Your Data: Book buyers are ideal prospects and often your best future clients.

✅ Your Control: It’s your story… we just help you share it to monetize it.

✅ Your Profit: Keep all the income from book sales, speaking, workshops, and more.

You’re not just publishing a book.

You’re building a growth engine that turns your expertise into lasting influence and revenue.

What other firms can I work with to help me publish my book?

There are hundreds of other firms that can help you publish a book if all you want to do is publish a book.

However, we believe you’re not just publishing a book.

The Level Up Business OS is the proven system that makes it easy for you to turn video content into a book that monetizes your Unique Wisdom.

But if all you want to do is publish a book then we recommend:

Forbes Books: $125,000 and $250,000

Scribe Media: $29,000 - $150,000+

Greenleaf Book Group: $10,000 to $250,000+

Streamline Books: $25,000 - $80,000

Igniting Souls: Starts at $10,000

Kevin Anderson & Associates: $20,000 - $125,000

Legacy Launch Pad Publishing: $45,000 - $100,000